Friday, December 02, 2005

The poetry of great headlines

Those funny folks at MIT's Technology Review have some great headline writers.

One story, plucked from the back of my desk, is about a cool new idea for improving weather forecasting.

Right now all the data from the lower atmosphere in the US is gathered by just 69 weather balloons each taking only two readings per day. Amazing.

The July 2005 issue of Technology Review reports that newly developed sensors are being affixed to commuter aircraft to gather and transmit meteorological data in real time.

"The amount of data we're getting is just incredible", says a National Weather Service meteorologist. With this kind of data loop, forecasting ground conditions and precipitation is now becoming accurate to the minute.

Pretty simple idea, though surely long, arduous and exciting in getting it here.

In the world of innovation, there will forever be an unlimited supply of low hanging fruit. Please note.

However, my real love for this story comes from the poetry of a great headline. Ready? Here's how TR wrote it...

Proclaiming Rain Falls Mainly to a Plane

Technology Review Magazine. This small article is not linked. See hard copy July 2005.

NOAA's Great Lakes Fleet Experiment. Great links to the history and technolgy behind this story.

AirDat, the company processing the sensor data

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