There are so many people touting goofy food trends that it's hard to keep up. What Mr. Case brings us back to is the fact that someone has to grow real food and someone has to prepare it.
This is not manufacturing. This is not an app. This is not counting users. This is food. Part way through the quote below Mr. Case asks if Google would be serving powdered food and drinks to its employees. I don't think so.
The world needs small, regionally based production kitchens that can capture, stabilize and move to market the millions and millions of pounds of food that are wasted every year during the harvest. There is just no way to save it without minimal processing and a way to store it for year-round use on a commercial scale.
That's what our friends at the Wisconsin Innovation Kitchen do. They take real food from real family farms in the Upper Midwest and turn it into delicious ingredients for year-round use on menus across the region.
They also take treasured recipes - and exciting new ones - and turn them into real food products and brands that food entrepreneurs can build careers on. Nothing being made into 22nd century food powders.
Sure there will always be new ways of growing food and certainly new ways will arise to store and preserve it, but those efforts will be in support of real food not 'food like substances'. That's what they do at the Wisconsin Innovation Kitchen.
Astronauts may have started out drinking Tang, but now they're growing leafy greens on the International Space Station.
Here are a few excerpts from the Future of Food is Food (link below)
"Do we need healthier food and a cheaper way of sourcing and distributing that food? Absolutely. But that’s not a powder. It’s authentic, natural foods, locally sourced, sustainably grown, brought fresh to our tables."
Amen. You should check into Innovation Kitchens.
The Future of Food is Food. By Steve Case.