Sunday, July 10, 2005

More from Faith and Fortune

I linked to Marc Gunther's great new book Faith and Fortune in the previous post.

For anyone thinking about sustainable work, the drumbeat of news about bad business ethics can be a daunting barrier to entry. It's easy to get the impression that a life of business and enterprise must be spent in a fishbowl of sharks.

It's not an appealing prospect. It's also not true.

C'mon in. The water's fine.

I can imagine it would be very difficult to change behemoth corporations to think ethically, but it's being done all over the place. And it works, as you can read in Marc's Faith and Fortune.

We as start ups and small enterprise types have it easier. The sheet is blank. You get to fill it in. You define your values and set your priorities. Then you execute your plan, wrapped in a life you can be proud of.

On Marc's web site, he ends a Q and A page with this...

"What do you want the readers to take away from Faith and Fortune?"

"A sense of optimism. The belief that corporations, run right, can do enormous good. And the desire and determination to make the world a better place. That's all!"

If that isn't sustainable work, I don't know what is. You can make the world a better place, friends.

Fire it up!

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