Monday, September 06, 2010

An outline of an ‘artisan food career’ package.

We're designing our 'artisan food career' package this year as a test. We are looking for a maximum of 100 partners that can help us refine this program as early-adopters, with all that entails.

That said, the Innovation Kitchen can become a valuable platform for growing and launching innovative food enterprises.

The overview:

All of us know someone who has a wonderful signature recipe that everyone thinks should be taken to market. This ‘artisan food career’ package lets people test that idea utilizing a licensed, insured, commercial food processing plant to prepare and help market their recipes for commercial sale.

The Innovation Kitchen lets people take their best recipes to the next level.

The Innovation Kitchen can help people start and grow their own artisan food enterprises. They can do this from wherever they live and utilize the Innovation Kitchen as their processing facility and support partner.

The offer consists of 12 training and consulting sessions, leading to the launch their own commercial food product line using the Innovation Kitchen as their preparation source.

The training and consulting sessions also lead to a certification in artisan foods management.

The training and consulting sessions are ongoing and can be largely self-paced. We anticipate it may be typical for individual entrepreneurs to complete the twelve training and consulting modules and launch their food enterprises within six to eighteen months.

The Innovation Kitchen is a state-inspected, licensed, fully insured commercial food processing plant. Foods prepared here can be shipped for commercial sale nationwide.

Food possibilities:

People can utilize the Innovation Kitchen to create artisan food careers based around everything from treasured family recipes to their exciting new food innovations that fall within our processing capacity.

Why this is important:

The Innovation Kitchen can fully manage the preparation, packaging, labeling, storage and shipping requirements for the food entrepreneur.

What need does this fill:
This package allows people to develop and test their recipes at commercial scale in a professional, licensed, and insured commercial kitchen. Once the recipe plan is fully developed, the Innovation Kitchen can act as their preparation partner for processing their recipes in a safe, insured environment, with a full compliment of business, sales and distribution services available.

Artisan food entrepreneurs can utilize the Innovation Kitchen to start and grow innovative new food enterprises from wherever they live.

How can I run a food enterprise from where I live using the Innovation Kitchen?

The Innovation Kitchen can act as the ‘virtual processing facility’ for artisan food companies operating from anywhere in the U.S.

A food entrepreneur from Seattle or Vermont or Tucson or Texas could run an artisan food business from their homes with all the preparation and ‘back office’ documentation and logistics supplied by the Innovation Kitchen.

The innovation Kitchen can provide these services to an artisan food entrepreneur:
- purchase and store ingredients to your specifications
- prepare
- package
- label
- store product
- sell at our retail store
- sell on Innovation Kitchen web site
- fulfill (ship) orders taken on your website
- ship nationwide

So, with that in mind, what’s the Artisan Food Career package look like?

For those who receive this package as a gift, or those investing in themselves, people can expect training and support in two key areas:

- business planning support for starting and growing an artisan food career.
(six modules)

- food processing support for preparing and packaging your recipes.
(six modules)

These lead to a certification in artisan foods management. Each entrepreneur can decide in which order they want to utilize each training component.

We recommend you complete the business planning components while you develop your recipe plan. The business planning modules are designed to guide people into homework at their local level that needs to be addressed if you will be opening a new business, or growing an existing one.

Business training is done live online and on the phone. We have small group sessions where people gather on the phone and online for a subject-specific presentation as well as plenty of time for Q&A.

The six business planning modules include the following topics:

• Introduction to small food enterprises

• Planning your enterprises

• Organizing your enterprise

• Managing your enterprise

• Marketing your enterprise

• Capturing enterprise data

The six artisan food processing modules include these consultation and training steps: (These modules can be done through whatever combination of phone, internet and kitchen visits is most convenient for the entrepreneur.)

• Recipe development and consultation

• Purchasing information and support
(ingredient sourcing, plus packaging, labeling support)

• Recipe testing

• Required documentation

• Approved recipe plan

• Graduation and commercial recipe launch!

Graduation and commercial recipe launch will be a celebration! The Innovation kitchen will make the first artisan commercial batches of your recipe according to your recipe plan. For our food entrepreneurs that can visit, we will present them with their Graduation Certificates in Artisan Foods Management and their personalized chef coat. During the inaugural processing batch, we will be able to take many photos for the entrepreneur's web page at the Innovation Kitchen web site and their own web sites. Photos can include the entrepreneur helping process their first commercial batch, applying the first commercial labels, etc.

Completion of all modules qualifies the entrepreneur for a Certificate of Artisan Foods Management from the Innovation Kitchen.

The artisan food career package is a work in progress. If you know of anyone that might enjoy being an early adopter in this great adventure, this may be the best gift you could ever give them. Or don't wait for the gift to come your way. Invest in yourself. Either way we'll limit the first round to 100 food entrepreneurs and innovators.

If you know of someone who would benefit by having this gift presented to them please let me know. Also if you want to invest in yourself get in contact. This will be a great story and a great platform for launching new food enterprises.

Do you know someone with a signature recipe everyone says they should market? Perhaps your own recipe. Help launch an artisan food career for yourself or a loved one.

This year, give the gift of an artisan food career. Give it to a loved one. Give it to yourself.

Link to the Innovation Kitchen's Artisan Food Career page.

1 comment:

Anonymous said...

Thanks for an idea, you sparked at thought from a angle I hadn’t given thoguht to yet. Now lets see if I can do something with it.