This site is about creating sustainable startups and growing emerging enterprises. It's about developing successful new products and innovating existing ones. Sustainable work means creating valuable solutions that fix real problems. Sustainable work means creating business processes that make you, your enterprise, and the world a better place. You can do it. Welcome.
Sunday, March 11, 2012
The key to sustainability in food or any business
That means revenue.
No organization can survive on wishful thinking. You have to sell something. You have to create continuing revenue. You have to fix a problem, provide a needed service, or create innovations that make life better.
Without sales and revenue coming in, the idea of a sustainable bottom line is a myth.
That's my story and I'm stickin' to it.
The Wisconsin Innovation Kitchen offers a powerful tool for food based businesses, especially restaurants, to grow sales and revenues by creating and selling their own private label food brands. More options mean more ways for customers to buy. More options. More customers. More revenue.
You don't get a bottom line until you create and grow a top line.
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I agree. For any organization to expand and grow, it needs to have something that the market can purchase over continuous periods, not just a one-time, big-time deal. This is something I am pondering on whether to create a company of my own or just join a new york corporation to invest my stocks in.
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