Rich currently has a really good post up:
"What's Farmland Worth? What's A Trademark Worth?/ The Answer Is The Same--Tell Me What You're Gonna Do With It, And I'll Tell You What I Think It Could Be Worth?"
"... So, if you're going to do something like what Mr. Green did with a trademark then, it's worth a lot, just like if you're going to use farmland to produce a branded retail food product that sells for a premium, in a business with healthy margins that has formidable barriers to competition and an exquisite local presence, then I would say that farmland's worth a lot too"
"So, what are you going to do with your farmland?"
Thanks to Rich for a great post.
This speaks directly to the high value of small, safe, professionally staffed food processing centers like the Wisconsin Innovation Kitchen. We are bringing new, branded food products to the market that capture and celebrate the opportunities for small food businesses and farms. The time is right. The opportunity is here.