Sunday, September 22, 2013

"Costco: Private Label Only Gets Bigger" - Why contract food manufacturing matters.

Smart North American businesses are increasingly selling food products under their own private labels.

This is not a trend, it's a fact.  The European food system has been perfecting this model for decades.  Now we are catching up.

This is a huge opportunity for  contract food processors.

Here is a good article and quote from Costco's CEO backing this up:

“'I think the private label or controlled label, as long as it's quality, is going to become a bigger part of the business,' said Costco CEO Craig Jelinek..."

"When we first went to it about 22 years ago, it was very slow, but now anything that we put Kirkland Signature brand on, people are not concerned about trying it.”

For any business organization that wants to be connected to regional or specialty foods, now is the time to look at having products made and sold under your own private label. 

Costco:  Private Label Only Gets Bigger .  Store Brands / Decisions.  August 27, 2013

Photo is from the Wisconsin Innovation Kitchen preparing local foods for a private label customer. 

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