Friday, September 06, 2013

Putting America Back To Work - "Consumers are hungry for a sense of community. (Locally made) goods have a distinctive character and authenticity."

Parade Magazine did a great Labor Day issue about putting America back to work.

Many ideas focused on opportunities in regional and local commerce.

"Consumers are hungry for a sense of community.  (Locally made) goods have a distinctive character and authenticity."  - Rajeev Batra, PH.D, University of Michigan Ross School of Business.

I think this argument is especially valuable in the world of local, regional and specialty foods.

Putting America Back to Work:  5 Ways 'Made in the USA' Is Staging a Comeback.  Parade Magazine Sept 1, 2013

Photo credit:  Michael Edwards and Parade Magazine

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