Rich just posted a new piece to his blog, Schell Acres titled, "Why Immigrants Should Invest In The Coming Midwestern Food Renaissance".
A core of his idea is that there are four vital pieces for any entrepreneurial venture: Founder/mission, Marketing, Making, and Money
Along with our Innovation Kitchen work, Rich brings in some very well known names in the world of entrepreneurship and enterprise into his piece: Peter Drucker ("The man who invented management" - Businessweek), Ernesto Sirolli (The Sirolli Institute), Paul Ray (Cultural Creatives) and Jenny Kassan, (Cutting Edge Capital).
Good company! What I'm most proud of are the good words Rich shares about our work (emphasis added):
"Marketing: Niche markets and a lot of them made possible by the fragmentation of the mass market in food and agriculture and the rise of the internet and foodies."