Endeavor. To exert oneself. To strive.

Endeavor is an old word with great possibilities.

Its current meaning as a verb means 'to exert oneself to do or effect something; make an effort; strive'.  As a noun in means 'a strenuous effort; attempt.'

When you are starting a new enterprise, you are launching an endeavor.  You are making an effort.  You are striving.

If you are looking for permission to consider entrepreneurship, if you are looking to plan or to expand your own business, don't look for external rewards.

Look to yourself.  Strive to do change the world in small and large ways.  Increase your focus.  Do the little things with meaning and effort.  There is no better path to making progress.

Endeavor. Strive. You'll build the strengths you need as you go forward.