Saturday, November 18, 2006

Variations on sustainable

The November 2006 INC. magazine features its first ever Green 50 awards. Editor Jane Berentson describes these companies as "part of a growing breed we call ecocapitalists - men and women who've chosen to train their creativity, passion and acumen on finding solutions to the thorny problem of preserving our planet."

You can read about their choices from the link below. A very admirable group.

I want you to remember also, my friends, that sustainable not only means helping the planet keep running, it also means keeping your own enterprises running.

Sustainable work is not just blue sky stuff. It's executing after the phone rings.

You don't need an MBA to successfully run your own enterprise. You do however need control over the information flow of your enterprise, including contacts, sales, order management and financial data.

As you look through the wonderful companies listed in the Green 50 below, keep in mind that the folks behind these enterprises are also executing the data and financial fundamentals that make their inspiring stories possible.

I wish you the best as your enterprises launch and emerge to change the world.

Just remember to take good notes. Green 50 Stories, slideshows and podcasts about doing green business.

One of my favorite winners, Greenfuel Technologies. I believe algae is in your future.

No comments: