Saturday, June 16, 2007

Long Tail thunder 2

I'm going to keep Chris Anderson's Long Tail info coming. Another post will follow.

"More than 99 percent of music albums on the market today are not available in Wal-Mart. Of the more than 200,000 films, TV shows, documentaries, and other video that have been released commercially, the average Blockbuster carries just 3,000. Same for any other leading retailer and practically any other commodity - from books to kitchen fittings. The vast majority of products are not available at a store near you. By necessity, the economics of traditional hit-driven retail limit choice."

"When you can dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantitative change , but a qualitative one, too. Bringing niches within reach reveals latent demand for non-commercial content. Then, as demand shifts toward the niches, the economics of providing them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come."


Read excerpts from The Long Tail

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