Wednesday, August 29, 2007

Boomer entrepreneur opportunity

I'm in contact with folks setting up a pilot for a really cool sounding TV show.

It's going to be geared toward boomer entrepreneur couples that are considering, or are in the early stages of leaping from their prior lives into the world of entrepreneurship.

As many of you know, I've got something of a specialty beginning to emerge with boomer entrepreneurs. The producers of this show have asked me to suggest additional candidates. They are doing casting for the show right now.

Here's how they describe who they are looking for:

"Have you always wondered how wonderful life could be if you started that business, took that hobby more seriously or changed your career? Is there anything you always said you'd do once your kids got older?"

"For many people in their 40’s and 50’s, the time has come to restructure their life and do something they’ve always dreamed of…….it could be anything from owning a Bed & Breakfast to running a Scuba Diving School in the Caribbean."

"Our show, “Life Begins at 40” will give a husband and wife team an opportunity to Road Test their Dreams."

Please send me an eMail if you're a reader that matches this description. It looks like a great opportunity and a lot of fun!

And by all means you're not alone. Dr. Gene Cohen, M.D., PH.D. who is a scientist and researcher at George Washington University discussed the huge trend of adults taking on new challenges and discovering new meaning in their lives in the Jan 16, 2006 issue of Newsweek.

In an article titled, "The Myth of the Midlife Crisis", Dr. Cohen said only about 10% of the people in midlife that he studies describe this time as a crisis.

"Far more say they're filled with a new sense of quest and personal discovery. 'I'm looking forward to pursuing the career I always wanted,' one 49-year-old woman told me. 'I'm tired of just working on other people's visions, rather than my own, even if I have to start on a smaller scale.'"

C'mon my boomer friends. You know you want to make this leap. Here's the nudge you've been looking for!

Send me an eMail to nominate yourself and your idea for the show.

Newsweek article on boomer brains and what we can do with them

Dr. Cohen is also the founding director of the Center on Aging, Health & Humanities at George Washington University Medical Center. This article is adapted from "The Mature Mind: The Positive Power of the Aging Brain." It's now out in paperback, and you can read more about it at

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