Monday, August 13, 2007

Marketing startups

I've been helping a new client launch his enterprise. It's one of those situations where the marketing possibilities are almost endless.

What I was having trouble expressing is that, especially for bootstrapped startups, too many possible markets is a problem.

My friend was having trouble getting his head around my suggestions that we ignore most of those possibilities for now and focus on the art of the possible (which, by the way, are code words for cash flow)

Then I remembered a great quote from Bill Cosby that made my point better than any business book or management theory could ever do.

Here is Dr. Bill Cosby's approach to success..

"I don't know the key to success, but the key to failure is trying to please everybody."

wiki Bill Cosby

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