Thursday, August 02, 2007
Startup vs Commercial Launch
I launched Business Diligence on line in late Dec '06 when I realized I wanted to go in this direction.
I marketed and networked but didn't do any commercial transactions.
I tried different biz model configurations on the site. While I had some eMail links included, I did not put up a 'Contact me' page until 6 months later, after I'd honed the model, done the test marketing and organized the process.
During that time I was able to get the accounting and banking stuff in place, and start to wire up the marketing network. Plus all the little steps needed to create a new enterprise that drag on no matter how hard you push or pull.
I didn't launch commercially until I was ready in late June, '07.
I don't think this is unreasonable. In fact, it's an enjoyable, measured pace for launching a new enterprise. If you can give yourself some time, it can be gold.
If you don't start now, where will you be 6 months or a year from now. Same old, same old? Likely.
Start taking the little steps soon. You'll thank yourself later.