This site is about creating sustainable startups and growing emerging enterprises. It's about developing successful new products and innovating existing ones. Sustainable work means creating valuable solutions that fix real problems. Sustainable work means creating business processes that make you, your enterprise, and the world a better place. You can do it. Welcome.
Thursday, August 02, 2007
Startup vs Commercial Launch
I launched Business Diligence on line in late Dec '06 when I realized I wanted to go in this direction.
I marketed and networked but didn't do any commercial transactions.
I tried different biz model configurations on the site. While I had some eMail links included, I did not put up a 'Contact me' page until 6 months later, after I'd honed the model, done the test marketing and organized the process.
During that time I was able to get the accounting and banking stuff in place, and start to wire up the marketing network. Plus all the little steps needed to create a new enterprise that drag on no matter how hard you push or pull.
I didn't launch commercially until I was ready in late June, '07.
I don't think this is unreasonable. In fact, it's an enjoyable, measured pace for launching a new enterprise. If you can give yourself some time, it can be gold.
If you don't start now, where will you be 6 months or a year from now. Same old, same old? Likely.
Start taking the little steps soon. You'll thank yourself later.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment